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Yfoundations is the peak body for youth homelessness in NSW. It represents young people at risk of and experiencing homelessness in NSW, helping to transform lives through its recognition of young people as the leaders of tomorrow. 


Pure Public Relations has worked with Yfoundations for over three years, keeping the organisation consistently in the media and raising its profile amongst key stakeholders. 

We’ve overcome significant PR challenges for Yfoundations, including tackling significant budget constraints, minimal access to case-studies due to the sensitive nature and stigma attached to homelessness, and misconceptions surrounding the issue of youth homelessness. 

These challenges pushed us to operate smarter, more empathetically, and more strategically to achieve impressive coverage in premium media outlets. 


Over the years, we’ve achieved an impressive array of coverage for Yfoundations, including articles, interviews, and features in:

  • The Sydney Morning Herald
  • Yahoo7
  • 9Honey
  • ABC Radio Sydney
  • WIN News TV
  • Junkee TV
  • ABC News (TV)
  • Mamamia
  • Marie Claire
  • SBS The Feed
  • Women’s Agenda
  • 2GB
  • Triple J’s The Hack
  • Hope 103.2

Most recently, Pure Public Relations supported Yfoundations in securing a substantial increase in funding through a targeted media strategy.

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