Novated Lease Australia provides novated leasing and associated services throughout Australia, providing a simple, accessible and cost-effective way to drive.
Novated Lease Australia offers expert novated lease packaging solutions for employees seeking tax savings and fleet-buying car discounts.
HOW WE WORK
As a start-up business with no existing media presence, Novated Lease Australia approached Pure Public Relations to enhance brand visibility and market presence.
The campaign strategically employed newsjacking to insert the brand into trending conversations, creating op-eds and advice articles on trending topics such as the cost of living crisis and the benefits of electric vehicles. This proactive approach enabled Novated Lease Australia to quickly secure mainstream and trade media coverage and generate buzz around its offerings.
As part of the campaign, Pure Public Relations helped Novated Lease Australia to highlight its remarkable growth in business media. By showcasing the company’s tangible metrics and achievements, the campaign demonstrated its success and credibility within the industry, attracting both media attention and potential clients.
The campaign also strategically pitched bylined articles by Novated Lease Australia’s CEO to establish thought leadership and industry expertise in reputable publications. This strategy positioned the client as a knowledgeable authority on business growth, customer experience, and leadership strategies, providing valuable exposure to a wider audience.
Crafting compelling case studies featuring successful client partnerships also allowed Novated Lease Australia to showcase its value proposition in action. These real-world examples served as powerful testimonials, reinforcing NLA’s reputation and attracting new business opportunities.
RESULTS
Throughout the campaign period, Pure Public Relations helped Novated Lease Australia achieve widespread coverage across digital, print, and radio, including mainstream and industry media.
This includes but is not limited to:
- News.com.au
- Forbes Australia
- Ausbiz
- AutoTalk
- Southern Cross Austereo
- Mumbrella
- 6PR
- Dynamic Business
- Ausbiz
- Comms Room Channel