pixevety offers a private and secure solution for managing and sharing photos of children. The company provides state of the art, real-time consent technology that helps reduce privacy and data breach risks. pixevety’s mission is to protect children’s digital identity through simple, safe, smart and secure tech solutions.


With the aim of growing brand awareness, Pure Public Relations transformed pixevety CEO and co-founder Colin Anson into the go-to voice for any stories about image privacy and management. Colin is now regularly and actively approached for comment on stories in the mainstream press as an expert in his field.

Through a combination of case studies, media releases, opinion pieces and advice articles, pixevety has appeared in radio interviews, newspapers, magazine, and online publications around Australia. These span education, parenting, business, tech and news media – anywhere pixevety’s potential customers might be.

Pure Public Relations provides media and marketing training tools to the pixevety team, including intensive workshops which deep dive into the company’s marketing strategy. The most recent workshop explored pixevety’s current marketing and customer journey, and discovered key areas of growth and opportunity for the business.

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson, CMO, pixevety
pixevety CEO and co-founder Colin Anson


Pixevety has seen an uplift in inquiries and interest as a direct result of Pure Public Relations’s consistent push for media coverage.

Media coverage highlights for pixevety includes:

  • The TODAY Show
  • The Australian
  • news.com.au
  • ABC Radio Sydney
  • ABC Radio Hobart
  • ABC Radio Southern Queensland
  • ABC Radio Illawarra
  • Lifehacker
  • Education Review
  • Kidspot
  • Kiddipedia
  • CSO
  • The Educator
  • Education Matters
  • Essential Kids
  • Belonging Early Years
  • Wellness Daily
  • Female
  • My Business
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