uberbrand is a Sydney-based full-service branding agency providing creative brand promotion and advertising solutions.
uberbrand approached Pure PR with the goal of bolstering the reputation of its founder, Dan Ratner, through a combined earned and owned thought leadership program.
HOW WE WORKED
The earned component included a media strategy that focused on building Dan’s reputation as a branding expert in mainstream outlets as well as marketing and retail trade, positioning him as the authority on all things brand and creative.
Our owned approach focused on building Dan’s voice on LinkedIn to attract the attention of key decision-makers and c-suite executives of brands who could be potential clients for uberbrand.
This process included conducting an audit of Dan’s LinkedIn profile and making recommendations for improvement. Our in-house editorial team worked closely with Dan to determine key content pillars that he could ‘own’ within the branding space, which formed the basis for weekly LinkedIn posts that shared his insights while working with LinkedIn’s algorithm to maximise exposure and engagement.
This combined earned and owned thought leadership approach resulted in Pure securing coverage in relevant mainstream and trade publications including:
- The Australian
- Inside Retail