At home with business: Jen Bishop on building a career from passion. We ask Jen about the success of The Interiors Addict, Australia’s biggest interior design and renovating blog. Jen started the blog in 2011 and it now draws a readership of more than 100,000 per month, with an impressive revenue.
Choice is a tricky beast. On the one hand it gives customers the freedom to evaluate and select items that they find suitable for their needs, on the other it can be overwhelming and lead to poor or inefficient decision-making.
Here is a simple and practical way to dramatically improve your business’ prospects and avoid the single biggest mistake made by small businesses.
Regardless of industry and regardless of whether it is a not-for-profit, family business or multi-site business, almost every business makes this one key mistake.
In a growth period, a small business will suffer if there is a lack of consistency, systems, processes, outsourcing and customer care. If you do not have these areas under control mistakes will be made, existing clients may feel neglected, your workload will not be sustainable, and you will not encourage long-term growth.
Small businesses should see quieter periods such as the Christmas break as opportunities to prepare their business for growth.