So you have access to a media database, what now? With a great contact list comes great responsibility.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
While dozens of PR agencies may seem to fit your needs, only a select few rise above average when it comes to doing the job. Here’s how to tell the difference between a good PR agency and a great one.
Through my work, I meet so many small business owners who don’t realise how powerful their experience and advice can be for other business owners. And, more importantly, how telling it well can drive preference for their business over their competitors. Public Relations (PR) is indeed a powerful tool!
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
Here are the three biggest (and most common) mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.