The 6 things you need to be in a media interview
Have a media interview coming up? Here are six important characteristics of a good interviewee.
media coverage
How can you get featured in the media?
In this short video we show you our approach to getting a client in the media, no matter their size or how interesting their might initially seem – so you can do it too.
Five strategies for becoming a thought leader in your industry
Only a small proportion of those with the label of ‘thought leader’ are actually doing it well. So if you’re ready to provide some truly useful guidance to your industry and potential clients, these five strategies should set you in the right direction.
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Here’s why your media pitch isn’t getting picked up by journalists
Many businesses struggle with their PR efforts, especially when they’re just starting out. Thankfully, If you can identify where you’re going wrong, you’ll be well on your way to PR success.
Here’s why your media pitch isn’t getting picked up by journalists Read More
The 7 questions that tell you if a PR agency is a winner
When seeking the services of a PR agency, the wide variety of quoting structures and strategies can be overwhelming. So how can you pick the correct agency and quote for your business, to ensure you’re getting the most out of your money?
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How Jen Bishop turned an addiction into a business
At home with business: Jen Bishop on building a career from passion. We ask Jen about the success of The Interiors Addict, Australia’s biggest interior design and renovating blog. Jen started the blog in 2011 and it now draws a readership of more than 100,000 per month, with an impressive revenue.
The power of the bylined article
There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
Media coverage: are you missing out?
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
How to lose a journalist in 10 ways
Here are 10 mistakes to avoid when dealing with media, to stay in the good books.
Which media coverage suits you best?
Any positive media coverage is good coverage right? Not quite. The more targeted you are about your coverage, the more traction you’ll get for your …