Stop press: Is the media release (also known as the press release) dead?
Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Most PR agencies will suggest that you send media releases or media kits to as many journalists as possible in the hopes of generating positive coverage for your business. However, for many small-to-medium sized businesses, this technique rarely works. So how DO you get media coverage for your business?
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
To help clear some of these misconceptions and to help you with best-practice in media relations, Good Business Consulting is pleased to bring you an interview with Simon Sharwood, editor of My Business, a magazine for ambitious small business owners.