Have a media interview coming up? Here are six important characteristics of a good interviewee.
Ever wondered what prompts a journalist to feature a particular business or story on the front cover, and what it would take for you to see your name featured there too? Here is a guide to what is newsworthy so you can get the attention of a journalist.
There are many things you can’t control in a media interview. This makes controlling what you can all the more important.
Like a game of football, there are two sides to every media interview. Here is what should be part of your every leader’s media interview playbook.
Here are the three biggest (and most common) mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.