Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
If positive media coverage is part of your business’ marketing plan, it’s essential to know how to become part of the pitching process so media outlets get to know your business and what it represents.
Securing positive media coverage is an excellent way to establish credibility. An article in which you are positioned as a key opinion leader on a relevant issue can ultimately turn your potential customers and stakeholders into advocates of your cause, whatever it may be.
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
The ability to provide good photographs to journalists could be a matter of life and death… for any articles that you do manage to get into the paper! In fact, it could be the difference between your story or article being accepted or put aside.
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?