Pure Public Relations - be prepared

Four steps to prepare your business for a COVID-19 crisis

The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.

Here are the four steps to prepare your business for a COVID-19 virus.

Lessons of a LAC on television

Spotting good business PR in the publicity jungle

Want to uncover the mystery behind PR? PR is often confused with marketing and some of its other forms, such as publicity and advertising. So in this blog series we are shining a light on what PR is and how it differs to other marketing tools. First taxi off the rank is PR versus publicity.

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