The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst. Here are four steps to prepare your business for COVID-19.
Want to uncover the mystery behind PR? PR is often confused with marketing and some of its other forms, such as publicity and advertising. So in this blog series we are shining a light on what PR is and how it differs to other marketing tools.