If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth, including public relations (PR). In this guide, …
There’s a great way to outshine your competitors that goes beyond promoting what your business offers: it’s time to let your potential customers get to know you. Personally.
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.
Great PR is a little like dating. You need to find the target you want to woo and you need to know how to make the best possible introduction.
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.