Why business branding should be personal
There’s a great way to outshine your competitors that goes beyond promoting what your business offers: it’s time to let your potential customers get to know you. Personally.
storytelling
5 easy ways to make media coverage last
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
I’ve got some media coverage: now what?
How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
Part Two: Wooing media targets through compelling business stories
Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.
Part One: Wooing media targets through compelling business stories
Great PR is a little like dating. You need to find the target you want to woo and you need to know how to make the best possible introduction.
Part One: Wooing media targets through compelling business stories Read More
Understanding PR series, Part 4: The agent-client relationship
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Understanding PR series, Part 4: The agent-client relationship Read More
This is the story of a successful business
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.
Making your small business newsworthy – special guest post
How do you make your business newsworthy? Journalist Anthony Caruana shares some essential advice.
Making your small business newsworthy – special guest post Read More
Telling your business story
Answer these questions and you are on your way to discovering your business story and unique selling proposition.