Selecting the right media target is crucial to giving you the best opportunity for media coverage. This photo of a pile of magazines is part of a blog post by Good Business Consulting, a boutique PR agency with clients in Sydney, Melbourne and other parts of Australia.

Part Two: Wooing media targets through compelling business stories

Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.

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