Writing for the web
Writing for a blog or website is different to writing for a Pulitzer Prize. At least, it should be. If you want people to read what you write online, then you should take a look at these great tips.
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In the words of a happy start-up
We believe that small businesses with success stories need to be shared.
What your business can learn from a holiday resort
My husband and I recently stayed at a beautiful resort at Palm Cove (about 30min drive north of Cairns in North Queensland). Even though I was on holiday I could not help but see the resort as a great marketing case study of a business that under-sells itself but understands that little gestures can mean a lot to a customer.
Where you could be letting your business down
When you consider that you have just as many opportunities to create a fantastic image for your business as you have to create a poor image, you can see why it is so important to have a well thought-out marketing plan that takes into account all of these opportunities in a logical way.
You’d be letting your business down if you didn’t.