In our latest edition of Pure People, we chat with our brilliant media relations specialist, Cameron Magusic about trivia, elbow grease, and taking lunch breaks seriously.
Phoebe Netto pens an article on the profound impact AI will have on our work – but reminds us not to forget the human touch.
Brands need a strong reputation to use as ‘credit’ for the bad times. With its reputation already down the toilet, Qantas’ meat-only fiasco was a step too far.
No one ad is going to ‘seal the deal’ where it matters, and brands need to instead focus on both consideration and conversion simultaneously. That’s according to Lion CMO Anubha Sahasrabuddhe.
Pure Public Relations founder, Phoebe Netto, joined the Mumbrella team to discuss the sanctions and moves by brands in response to the ongoing war in Ukraine, including how advertisers and marketers can be more sensitive and sincere in their approaches.
No party came out of the recent Australian Open Novak Djokovic saga with their reputations unscathed. So what went wrong and how should the government have handled things?