In our latest edition of Pure People, we chat to the fantastic Robyn Holland about her extensive career, which began as a journalist at The Sydney Morning Herald.
Pure People: Meet Robyn Holland, our Senior PR Manager Read More
If there was ever a time for businesses to prepare a strong crisis communications strategy, it’s following the release of the gender pay gap data on February 27.
A strong crisis communications strategy is essential to navigate the gender pay gap report Read More
In our latest edition of Pure People, we chat with the wonderful Molly Hyndman, Pure Public Relations’ Director of Health and Wellness.
Pure People: Meet Molly Hyndman, our Director of Health and Wellness Read More
In our latest edition of Pure People, we chat with our brilliant media relations specialist, Cameron Magusic about trivia, elbow grease, and taking lunch breaks seriously.
Pure People: Meet Cameron Magusic, our Media Relations Specialist Read More
Phoebe Netto pens an article on the profound impact AI will have on our work – but reminds us not to forget the human touch.
AI is shaping our future, but don’t underestimate the human touch Read More
Brands need a strong reputation to use as ‘credit’ for the bad times. With its reputation already down the toilet, Qantas’ meat-only fiasco was a step too far.
It’s going to take more than veggie meals to regain Qantas’ reputation Read More
No one ad is going to ‘seal the deal’ where it matters, and brands need to instead focus on both consideration and conversion simultaneously. That’s according to Lion CMO Anubha Sahasrabuddhe.
‘No one ad is going to shift volume’: Why marketing is a long-haul game Read More
Pure Public Relations founder, Phoebe Netto, joined the Mumbrella team to discuss the sanctions and moves by brands in response to the ongoing war in Ukraine, including how advertisers and marketers can be more sensitive and sincere in their approaches.
PODCAST: Why the current political climate makes virtue signalling a risky strategy Read More
No party came out of the recent Australian Open Novak Djokovic saga with their reputations unscathed. So what went wrong and how should the government have handled things?
Lessons from the Novak Djokovic vs Australian government fight Read More