Watch Phoebe Netto, founder of Pure Public Relations, explain the art of newsjacking and why it’s an invaluable tool to have in your PR toolkit.
B&T have announced the shortlist for their annual Women in Media Awards, and we are proud to say that Pure Public Relations has claimed two shortlisted spots!
Many e-commerce brands have begun opening brick-and-mortar stores in an effort to connect with customers. Without the right approach, however, it can leave your reputation worse for wear.
In the war of winning back the public’s trust, Jetstar has consistently been in last place for quite some time.
Creating an interesting news angle is a great way to make your business newsworthy to the media. Pure PR founder Phoebe Netto explains five ways to make your business stand out to the media, even when you don’t know what makes your brand inherently special.
For years, ‘ditch the pitch’ has been a battle cry heard throughout the advertising industry. Despite this, agencies are still hesitant to make the change – so what’s the solution?
Agencies across Australia are suffering from a new strain of disingenuous self-promotion that’s threatening to send potential clients running for the hills: trying to sound bigger than they really are.
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance. Here are three ways they can do just that.
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.