How Jetstar can use PR to win Australia’s airline war
In the war of winning back the public’s trust, Jetstar has consistently been in last place for quite some time.
How Jetstar can use PR to win Australia’s airline war Read More
In the war of winning back the public’s trust, Jetstar has consistently been in last place for quite some time.
How Jetstar can use PR to win Australia’s airline war Read More
Creating an interesting news angle is a great way to make your business newsworthy to the media. Pure PR founder Phoebe Netto explains five ways to make your business stand out to the media, even when you don’t know what makes your brand inherently special.
Five ways to make your business interesting to media Read More
For years, ‘ditch the pitch’ has been a battle cry heard throughout the advertising industry. Despite this, agencies are still hesitant to make the change – so what’s the solution?
Don’t ditch the pitch, disrupt the pitch… or yourself Read More
Agencies across Australia are suffering from a new strain of disingenuous self-promotion that’s threatening to send potential clients running for the hills: trying to sound bigger than they really are.
Size isn’t everything! Stop faking the big leagues and embrace being small Read More
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
PR is not just for huge corporations – it’s for every business Read More
In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance. Here are three ways they can do just that.
A PR professional’s guide to overcoming vaccine hesitation Read More
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
Pure Public Relations founder, Phoebe Netto, recently moderated a webinar on empathetic marketing. In case you missed it, here are her most important takeaways from the event.
Empathic marketing starts with banishing perfectionism Read More
Communication is key. But never has this phrase run truer than in a global pandemic.
Here’s what a COVID Safe communications strategy looks like Read More
The PR industry itself is generally divided into two camps: those who believe the press release is dead, and those who still love it. As with many things in life, the reality is more likely somewhere in the middle.Â
2021: The Press Release. Is It Dead or Alive? Read More