How to annoy journalists and obliterate your chances of media coverage
Here’s your official guide on how to annoy a journalist and obliterate your PR chances.
How to annoy journalists and obliterate your chances of media coverage Read More
Here’s your official guide on how to annoy a journalist and obliterate your PR chances.
How to annoy journalists and obliterate your chances of media coverage Read More
Part Two – Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?
6 mistakes businesses make that prevent PR success – Part Two Read More
Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?
6 mistakes businesses make that prevent PR success – Part One Read More
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Understanding PR series, Part 3: Myths about a public relations strategy Read More
If positive media coverage is part of your business’ marketing plan, it’s essential to know how to become part of the pitching process so media outlets get to know your business and what it represents.
Essential media skills for business owners Read More
Securing positive media coverage is an excellent way to establish credibility. An article in which you are positioned as a key opinion leader on a relevant issue can ultimately turn your potential customers and stakeholders into advocates of your cause, whatever it may be.
How media coverage can benefit your business Read More
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
Could media training actually be bad for business? Read More
Election time is always an opportunity to observe how politicians handle media enquiries and perform in interviews, but sometimes the results are painful to watch. Here’s how small businesses owners can avoid the same negative result we see from so many political interviews.
How to avoid looking like a bad politician in media interviews Read More
It is not at all unusual for journalists to receive more than 50 (and often hundreds of) emails a day from people who want to get their story heard – that is, from people just like you! Give your pitch the best chance at being heard with these tips!
Part 5: Getting media savvy – How do you pitch a story idea to a journalist via email? Read More
So you’ve racked your brain and come up with a great story idea that you just know a journalist will love. The hard part’s done, right? Wrong.
Here’s what you need to know to pitch your story to journalists over the phone.