Media relations

Pure Public Relations client, Yfoundations marks Youth Homelessness Matters Day in Sydney with NFP PR

How PR differs between not-for-profits and businesses

PR is frequently viewed as a service for big businesses, but there are many ways in which it can help NFPs. This often looks different compared to the way PR operates for business, but in the end the main objective is the same: PR can help any organisation build and maintain a good reputation.

Phoebe Netto, founder of Pure Public Relations, on Sky Business News' Marketing Matters program, sharing about public relations (PR) for SMEs

Why businesses need to brave up and promote themselves

Through my work, I meet so many small business owners who don’t realise how powerful their experience and advice can be for other business owners. And, more importantly, how telling it well can drive preference for their business over their competitors. Public Relations (PR) is indeed a powerful tool!

Insane media relations is doing the same thing over and over again and expecting the same results - even if it is not working. Face palm image used in blog post by Good Business Consulting, PR firm in Sydney.

Insane media relations

Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.

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