To help clear some of these misconceptions and to help you with best-practice in media relations, Good Business Consulting is pleased to bring you an interview with Simon Sharwood, editor of My Business, a magazine for ambitious small business owners.
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
Good Business Consulting is pleased to bring you a Q&A with someone who knows small business very well. This is Part Two of our interview with Jen Bishop, Publisher and Editor, Dynamic Business.
Many people make the mistake in thinking that media coverage should speak for itself in attracting clients. By doing this they are missing many opportunities to maximise the success of their media coverage.
I have some tough advice for you that I wish more small businesses understood. Their marketing and public relations would be much more effective if they heard this.