I would bet that in your business right now, there’s a little detail (or lack thereof) that stops some people from doing business with you.
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
For your business to survive bumps in the road, changing markets and long-term success, an extraordinary reputation is vital. It could mean the difference between the life and death of your business.