B&T have announced the shortlist for their annual Women in Media Awards, and we are proud to say that Pure Public Relations has claimed two shortlisted spots!
In the war of winning back the public’s trust, Jetstar has consistently been in last place for quite some time.
The story of disgraced former Silicon-valley success story Elizabeth Holmes is a modern-day parable, warning us exactly what can happen when greed, deception, and idealism get in the way of genuine progress.
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
Media interviews can have a huge impact on a retailer’s reputation. With a little preparation and a better understanding of what journalists actually want, even the most uncomfortable of interviews can be transformed into a great opportunity to build your retail brand.
Communication is key. But never has this phrase run truer than in a global pandemic.
The PR industry itself is generally divided into two camps: those who believe the press release is dead, and those who still love it. As with many things in life, the reality is more likely somewhere in the middle.
Public uncertainty is a huge barrier for brands and governments alike. In some cases the shift towards mistrust leads to constructive, positive behaviour – but not always. Thankfully, PR can help.
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
Unfortunately, the education sector isn’t safe from COVID-19, and should the worst happen, schools need to be prepared for journalists and media outlets knocking at their door.