Phoebe Netto pens an article on the profound impact AI will have on our work – but reminds us not to forget the human touch.
AI is shaping our future, but don’t underestimate the human touch Read More
Getting media coverage is often a hard thing to ensure, and even harder when you don’t have the budget that many big business owners do. Phoebe Netto has given us three tips for getting the best possible chance at securing media coverage, all the while sticking to a budget.
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
PR is not just for huge corporations – it’s for every business Read More
In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance. Here are three ways they can do just that.
A PR professional’s guide to overcoming vaccine hesitation Read More
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
Pure Public Relations founder, Phoebe Netto, recently moderated a webinar on empathetic marketing. In case you missed it, here are her most important takeaways from the event.
Empathic marketing starts with banishing perfectionism Read More
Communication is key. But never has this phrase run truer than in a global pandemic.
Here’s what a COVID Safe communications strategy looks like Read More