Every year, key dates on the calendar are used as opportunities that PR professionals can use to legitimise a brand, product, service or cause, and to give them increased relevance, timeliness, or interest.
And so we come to Father’s Day (this coming Sunday). An opportunity for feature articles about fathers, interviews with celebrity dads, advice articles about difficult relationships, opinion pieces about the role fathers play in Western society, and so on. Then there are Father’s Day gift guides – lists of products and services that would make for great gifts to purchase for fathers, and these are a combination of paid spots and earned media spots. And I could do on.
If you are leveraging Father’s Day in your PR and marketing, I want to remind you that while Father’s Day is a short-lived burst of PR, the interactions you have with the media about it are long-remembered. So make them worthy.
Don’t retrofit your product to Father’s Day – dads don’t want ink cartridges and management consulting for Father’s Day.
Give yourself a reputation with the media that they will only hear from you when it is worth their attention, worth their attention time and a useful addition to their inbox.
When faced with a communications challenge, Pure Public Relations can help your business craft professional, considered messaging that helps build your reputation. Contact us today for your free 30 minute consultation.
