BECOME is leading the way in redefining career education. Since 2017, BECOME Education’s evidence-based, student-centred approach has helped over 10,000 students acquire the skills and strategies they need so they can take charge of and design a future that fits them perfectly.
HOW WE WORK
BECOME approached Pure Public Relations wanting to establish itself as an expert in the industry and garner brand awareness for its valuable range of services. Together we identified three pillars central to achieving these goals within a competitive market; awareness, education, and technical expertise.
To achieve coverage across these areas, we developed valuable, data-driven content that connected with key audiences such as teachers, decision-makers, schools, and parents. The publication of bylined articles in key media outlets significantly increased BECOME’s credibility and positioned CEO and founder Liv Pennie as a thought leader in the education sector.
Throughout their initial campaign, BECOME Education was featured in a variety of mainstream and industry publications, including:
- Herald Sun
- Honey 9
- Education Today
- Education Review
- Mums at the Table