Tropical Pines


Tropical Pines are Australia’s favourite pineapples. Based in Central and Southern Queensland, Pure Gold Pineapples is the largest supplier of pineapples in Australia, packing more than 12 million pineapples each year.

Pure Gold Pineapples are 100% Australian grown, with over 20 Pure Gold growers across Queensland supplying fresh pineapples to the whole of Australia, 52 weeks a year. Pure Gold Pineapples are available in major supermarkets and various independent grocers Australia-wide.


Tropical Pines approached Pure Public Relations to help amplify its brand awareness and encourage Australians to support local farmers. We identified two key opportunities to do this – the existing fundraising partnership with The McGrath Foundation, and Tropical Pines’ annual Spooky Pines Halloween event.

Pure Public Relations worked with Tropical Pines to establish strong corporate messaging to strengthen its partnership with The McGrath Foundation. With awareness campaigns such as ‘If You Grow Them, Know Them’ and Breast Cancer Awareness Month already in the pipeline, Pure Public Relations focused on achieving media recognition through photo and video content that could then be aired on TV. The aim was to increase awareness for fundraising purposes and communicate how proud Tropical Pines was to support the cause.

For the Spooky Pines Halloween event, we focused on securing digital media coverage that put an Australian spin on the Halloween season. To encourage Australians to support local farmers and showcase the product, we organised for influencer and press gift kits to be sent out. This generated attention on social media, particularly amongst family-oriented audiences.  We also achieved substantial coverage across TV, radio, digital, and print with the use of high-quality video production, press releases, and bylined articles. 


Pure Public Relations achieved national and regional coverage for Tropical Pines’, covering a range of TV, radio, print, and digital media.

  • 7News
  • Channel 9 Today
  • Channel 7 Sunrise
  • The Guardian
  • ABC Radio
  • ABC Online
  • Triple M
  • WIIN News
  • CQ Today
  • The Canberra Times
  • The Australian Retailer
  • Glasshouse & Maleny Country News
  • Eativity
  • Bundaberg Today
  • Third Sector
  • Queensland Country Life
  • Good Fruit and Vegetables
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