This Melbourne based agency was launched in late 2017, founded and headed up by young entrepreneur, Paris Young. Pascal Satori is a strategic design agency specialising in helping startups and small businesses make their mark through a combination of branding, design strategy, marketing and digital services. With designers, developers and researchers across Australia, the US and the UK, the Pascal Satori team draws on a range of design-led disciplines that bring long term business value.
Pascal Satori was very much at the beginning of its PR journey, and the team at Pure Public Relations were tasked with identifying ways in which the agency could:
- Raise awareness of Paris’ personal profile and the three businesses Paris is connected with
- Attract new business opportunities with high-revenue yielding organisations ($10m +) by demonstrating success with existing and previous clients, via case studies
- Build personal and professional credibility within the industry, leveraging a rich family history in the retail sector
How we worked
Pure Public Relations work closely with Paris and the Pascal Satori business, building media assets from scratch, we have tapped into Paris’ expertise and insights to create published media articles through strategic, targeted pitching.
Through a focused month of preparation, we were able to identify the business’ strengths – its success proof points and Paris herself – to craft a detailed messaging plan that went beyond just design marketing topics, but into female business ownership, personal profiling opportunities, business growth and opinion articles in relevant industry media.
Results
Paris’ place in the media became so strong that we were able to leverage the momentum to secure her a regular ongoing column in APAC’s largest retail-centric publication – Inside Retail. Paris and Pascal Satori have so far received coverage in a mix of business, retail and profiling publications including:
- Smartcompany
- Balance the Grind
- Dynamic Business
- Marketing Magazine
- AdNews
- Inside Retail and Inside Retail Asia
- MYOB
