Using PR to Grow Your Business
If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth, including public relations (PR). In this guide, …
Business
Big shift, small business: From corporate to start-up
When banking veteran Mark Harper left the industry to start up a clever healthcare platform, it took every lesson he’d ever learnt from other businesses to build it.
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How Jen Bishop turned an addiction into a business
At home with business: Jen Bishop on building a career from passion. We ask Jen about the success of The Interiors Addict, Australia’s biggest interior design and renovating blog. Jen started the blog in 2011 and it now draws a readership of more than 100,000 per month, with an impressive revenue.
5 strategies for a less stressful work life
Recently, Authority Magazine reached out to Pure Public Relations’ founder Phoebe Netto to find out how we can create more space in our lives, to allow for more quality time with our children. Here, Phoebe shares five key strategies to keep your various plates spinning.
“Is it too late now to say sorry?”
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
We’ve changed a few things
We spend our time sharing our clients news, but need to take a moment to share with you some news of our own…
5 easy ways to make media coverage last
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
Alternatives to media releases for small business
Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
Does your small business need a media release?
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Why options can be detours off the long and narrow road of success
Choice is a tricky beast. On the one hand it gives customers the freedom to evaluate and select items that they find suitable for their needs, on the other it can be overwhelming and lead to poor or inefficient decision-making.
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