Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or are there justifiable reasons for their poor apologies such as avoiding legal implications? And how should small and medium sized businesses be apologising, especially if they are in the wrong or a tragedy has occurred?
Having the correct stock levels means you’re not paying for slow-moving stock to sit on the shelf and you can therefore invest in the items that are bringing you better sales. On the flip side, it means you don’t run out of your best sellers and risk losing customers. Getting the timing of this right does require some forethought, so here are the things to consider.
Here are some PR and marketing campaigns that we are calling epic fails. Some of these are disastrous and some are equally funny. They are certainly all (sadly) real.
Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.
Great PR is a little like dating. You need to find the target you want to woo and you need to know how to make the best possible introduction.
Here are my all time favourite productivity apps. These apps are life-savers in the Good Business Consulting office. Each are easy to use and surprisingly affordable.