Here’s what a COVID Safe communications strategy looks like
Communication is key. But never has this phrase run truer than in a global pandemic.
Here’s what a COVID Safe communications strategy looks like Read More
marketing
The DOs and DON’Ts of communicating during COVID-19
How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
The DOs and DON’Ts of communicating during COVID-19 Read More
How to be one of Australia’s fastest growing businesses
Sabri Suby is a serial entrepreneur and the founder of Australia’s fastest growing digital marketing agency, King Kong. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped the company since day one and in under five years has successfully built a team of 61 specialists now achieving $20million+ in total revenue (year to date).
Why telling the world about your wins isn’t arrogant: Podcast
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
Why telling the world about your wins isn’t arrogant: Podcast Read More
Sense and sensory abilities: creating a customer experience
Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. From how you communicate to your on-hold music – your customer’s experience is determined by the details as much as your delivery of promises. And that can be the difference between making repeat customers and beating the competition in attracting them in the first place.
Why your understanding of the Golden Rule is flawed
The Golden Rule states that you should treat others as you want to be treated, but overlooks the fact that other people may not want to be treated the same way.
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Can a business sell itself without marketing?
The days of ‘a product so good it markets itself’ are gone. In a world where the most sought-after currency is not money but attention, passive selling is no longer an option for any organisation, big or small.
More PR and Marketing Fails
You don’t have to look very hard to find examples of epic PR and marketing fails. Here’s a collection of some of the finest for you to cringe at and learn from.
Steady marketing keeps customers coming
The trick with marketing is the strategic investment of what time and money you have, and doing this consistently. The good news is you can do this even with a tiny marketing budget if you’re prepared to invest some time: the less money you have to spend, the more time you need to spend.
Why linking current events to marketing is a risky business
Did you hear the one about the supermarket and the thousands of soldiers who died in war? One way to make your PR and marketing campaign current is to make it relevant to a recent event or a day of note. While this is a good idea in theory, there is also a significant risk of backlash.