In the war of winning back the public’s trust, Jetstar has consistently been in last place for quite some time.
For better or for worse, the media can’t stop talking about Harry and Meghan. Here’s what we can learn from their PR success.
Brands need a strong reputation to use as ‘credit’ for the bad times. With its reputation already down the toilet, Qantas’ meat-only fiasco was a step too far.
It can be tricky to constantly come up with fresh and exciting content, and even trickier when the news cycle is unpredictable. Here are five ways to plan your content so that an unpredictable news cycle is not a problem.
The story of disgraced former Silicon-valley success story Elizabeth Holmes is a modern-day parable, warning us exactly what can happen when greed, deception, and idealism get in the way of genuine progress.
What do you do if your industry has a negative reputation or has been affected by bad press, but you have a good business and do an excellent job?
The Duke and Duchess of Sussex are ‘stepping back’ as senior members of the royal family. But while everyone is focusing on rumoured rifts and their desire to earn their own money, there is a huge selling point that people are missing: a new media policy.
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
How can you give a media interview that resemble a bad political interview?
Being media-minded– a new school of thought: Public relations is not just for politicians and businesses. Media relations is a tool that can help the education sector earn (and rebuild) the trust and attention it deserves.