Appearances matter in business, including first impressions and your online reputation, making PR necessary

Best dressed, first in: Why appearances matter in business

Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.

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