For your business to survive bumps in the road, changing markets and long-term success, an extraordinary reputation is vital. It could mean the difference between the life and death of your business.
My husband and I recently stayed at a beautiful resort at Palm Cove (about 30min drive north of Cairns in North Queensland). Even though I was on holiday I could not help but see the resort as a great marketing case study of a business that under-sells itself but understands that little gestures can mean a lot to a customer.
Do you know what other people think about you?
As kids and teenagers we are taught to say, “I don’t care what other people think or say about me.” However in business that isn’t going to work very well for you.
When you consider that you have just as many opportunities to create a fantastic image for your business as you have to create a poor image, you can see why it is so important to have a well thought-out marketing plan that takes into account all of these opportunities in a logical way.
You’d be letting your business down if you didn’t.