Telling your business story
Answer these questions and you are on your way to discovering your business story and unique selling proposition.
small business
The power of enthusiasm
Can you think of one successful business owner who is not passionate about their business and what it offers?
Business owners who are obsessed with what they do have a contagious enthusiasm that automatically benefits their business and sets them apart from their competition.
Your business news-stand
You are the face of your business and your staff and customers are news-stands that talk about your business.
New research provides insights into small business
This year I coordinated the Vodafone SMB Index, a national survey of over 1,000 Australian small-to-medium business (SMB) owners, which produced some interesting and encouraging insights into small businesses in Australia.
The Index found that Australia is a nation of ambitious entrepreneurs and successful young start-ups (most Australian entrepreneurs are small business owners).
People are talking about you
No matter what kind of company you have, your customers are having conversations about your products and practices.
Get small but think big
As a small business owner, you have countless tools available to you and you can do many things that big businesses find hard to do.