Besides the obvious benefits of running a small business (such as lower overheads) look at some of the possibilities for small businesses that never existed before:
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- Flexible working, even more so now thanks to mobile working using the internet.
- Something small can be part of a big network. For example, a small cottage industry at home can sell goods on an online craft store, and a vintage book specialist can make money through Amazon.com.
- Want to sell your product to a targeted market? You don’t need to fight for a spot on the shelf in 1,000 stores. You can now sell to anyone in the world online.
Clearly, small is the new big (kudos to Seth Godin to reminding us of this). Sure a small industrial parts company is competing against bigger manufacturing giants, but unless your business goal is to be as big as them, being small is not at all a disadvantage.
As a small business owner, you have countless tools available to you and you can do many things that big businesses find hard to do.
For example, you may be stuck selling a product that doesn’t change the world in a market that is crowded, old and competitive.
That’s really too bad.
But you may have great customer service or a unique selling model, and that’s what people talk about and buy.
The key is to get small, but thing big. The possibilities are endless for small businesses, and that’s one of the reasons why I love my job. I get to help small businesses think big.
What about you – why do you love running a small business?
What are some of the new opportunities that you have embraced as a small business owner?
What can you do better than big businesses?
Feel free to use the comments section here to brag and give yourselves pats on the back!