The Duke and Duchess of Sussex are ‘stepping back’ as senior members of the royal family. But while everyone is focusing on rumoured rifts and their desire to earn their own money, there is a huge selling point that people are missing: a new media policy.
It’s the right PR move, and what every business, organisation, and leader should be doing.
In my article for Mumbrella, I explain why the sounds of silence belongs to Simon & Garfunkel – not your PR strategy – and why Scott Morrison is learning this the hard way.
About the author
Phoebe Netto is the founder of Pure Public Relations, a PR firm that focuses on outcomes, not output – it’s pure and simple. For over ten years, Pure Public Relations has been bringing big business experience to SMEs and not-for-profits. purepublicrelations.com.au 