The release of Sony Pictures’ latest film ‘It Ends With Us’ has been making headlines, but not for the reasons the filmmakers might have hoped. Instead of sparking discussions around its serious theme of intimate partner violence, the film has been overshadowed by rumours of tensions between director Justin Baldoni and the rest of the cast, along with criticism of lead actress Blake Lively’s portrayal and marketing of the movie as a romantic comedy.
While the headlines have drawn attention to the film – helping it exceed expectations with an $80 million opening weekend – this downpour of bad PR is unlikely to work in favour of the personal reputations of everyone involved.
Phoebe Netto, founder of Pure Public Relations, recently appeared on ABC News Radio Breakfast to shed light on these PR missteps and how the drama surrounding the film has eclipsed any opportunity to address domestic violence with the sensitivity it requires.
For a deeper dive into this issue, including where the marketing team went wrong and what this means for the film’s legacy, listen to Pure founder Phoebe Netto’s full interview on ABC News Radio Breakfast.
When your business is facing a PR crisis, Pure Public Relations can provide strategic guidance that protects your reputation. Contact us today for a free consultation.
