Watch Pure Public Relations founder Phoebe Netto explain why ‘going viral‘ shouldn’t be the be-all and end-all of your PR strategy.
‘Going viral’ is a term most people are familiar with, but does it have a place in your PR strategy?
While you want your story to land in front of as many eyes as possible, you also want to make sure it’s eyes that are valuable to your business.
Going viral might mean your story or campaign is shared and viewed much more than normal, but it can also cheapen your message if you compromise the quality of the content in the process.
Instead, you should always focus on setting up tangible, measurable conditions that help your story to be seen by the right people at the right time.
Examples of this include doing your research into the readership and reputation of certain publications to determine where you want your coverage to land.
While brainstorming and creating your content, ask yourself a few important questions, such as:
What information will grab their attention? What do I want our audience to feel or what action do I want them to take after reading, watching or listening to this content? After all, ‘talkability’ falls flat if it does not have a clear action that your audience wants to take.
While your story may not go viral, creating content that is carefully curated to achieve your brand’s unique goals will ultimately be the most valuable way to connect with audiences.
If you’re still harbouring a dream to ‘go viral’, Pure Public Relations can help you set up the best conditions for success. We’ve helped countless clients achieve that elusive snowball effect, and know how to put your business in the best possible position for a positive media storm. Get in touch with us today.
