What type of businesses are best suited to April Fools’ Day?
Not all brands can get away with fun. Is April Fools’ Day for you?
What type of businesses are best suited to April Fools’ Day? Read More
Marketing
PR is not just for huge corporations – it’s for every business
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
PR is not just for huge corporations – it’s for every business Read More
Buzz Off! Ditching business buzzwords and why the ‘new normal’ could be harming your business
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
Why selling yourself is not selling out
During my time running my own PR firm, I’ve met more than my fair share of business leaders who simply don’t want to promote themselves, for many varied reasons.
Here are some tried and tested strategies to put your best foot forward.
Here’s what a COVID Safe communications strategy looks like
Communication is key. But never has this phrase run truer than in a global pandemic.
Here’s what a COVID Safe communications strategy looks like Read More
How to be one of Australia’s fastest growing businesses
Sabri Suby is a serial entrepreneur and the founder of Australia’s fastest growing digital marketing agency, King Kong. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped the company since day one and in under five years has successfully built a team of 61 specialists now achieving $20million+ in total revenue (year to date).
Sense and sensory abilities: creating a customer experience
Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. From how you communicate to your on-hold music – your customer’s experience is determined by the details as much as your delivery of promises. And that can be the difference between making repeat customers and beating the competition in attracting them in the first place.
How good customer service cures dentist dread
‘Going to the dentist’ never tops the list of people’s favourite things to do, but this business is out to prove that a positive customer experience will have people coming back. Dr David Hills, founder of our client iNEEDa Dentist, shares on Sky Business News how to create a positive customer experience.
Can a business sell itself without marketing?
The days of ‘a product so good it markets itself’ are gone. In a world where the most sought-after currency is not money but attention, passive selling is no longer an option for any organisation, big or small.
More PR and Marketing Fails
You don’t have to look very hard to find examples of epic PR and marketing fails. Here’s a collection of some of the finest for you to cringe at and learn from.