With every business doing everything they can to get noticed in the media, it’s essential to find cost-effective ways to gain that much-desired attention. Getting media coverage doesn’t have to break the bank, and it doesn’t always require a grandiose hype campaign. Let’s explore the art of leveraging newsworthy angles to effectively and efficiently capture the spotlight.
Effective PR starts with an effective media angle. This doesn’t mean boasting about why your business is good. It’s about offering advice, presenting case studies with measurable before-and-after results, sharing emotive photos, or finding unique, controversial, timely, new perspectives, or strong comments within your field. These are the elements that capture attention and provide valuable content for the media.
Journalists receive dozens and sometimes more than hundreds of phone calls and emails every day from people who want them to tell their stories. Most of these ‘stories’ never make it onto the news – in fact, many people get instantly turned down over the phone and a large proportion of emails don’t even get read!
In order to make sure your story gets heard, you need to think of how you can help make a journalist’s job easier by giving them something that they would be proud to publish or air.
And you need to know how to deal with journalists, and also be sure that what you are pitching in stands out as something that is newsworthy so that you’re not wasting their time (or yours).
After all, the media wants high-quality content – your job is to give it to them in the simplest, easiest way possible.
Looking for a team of PR professionals who can help your business achieve impactful media coverage? Get in touch with Pure Public Relations today!
