Last month at the 2025 Golden Target Awards, our very own Founder and Managing Director, Phoebe Netto, and Senior Director of Performance, Savanah Ebeling, were recognised among some of Australia’s most respected communicators.
Phoebe walked away with Silver for Leader of the Year – Agency, and Savanah was awarded Silver for Professional of the Year – Agency.
Hosted by Communications and Public Relations Australia (CRPA), the Golden Target Awards celebrate the impressive work throughout the communications and PR industry each year. From emerging practitioners to seasoned agency leaders, the shortlisted nominees demonstrated the innovation, grit, and genuine impact that underpin all great work within our industry.
Being recognised among such impressive nominees made this a proud moment for our team and a reminder of why we love what we do..
Awards are never the goal at Pure, but they do validate the principles we’re built on: strategic clarity, meaningful results, and a deep commitment to doing work that actually matters. We’re proud to represent an approach to PR that prioritises impact over vanity metrics and celebrates work that drives real-world change.
The work behind the awards
Savanah’s recognition in the Professional of the Year – Agency category is a testament to the transformative work she led across Pure’s operations, performance, and client service. Her approach blends strategic thinking with operational excellence, all anchored in a belief that PR should deliver meaningful outcomes, not just impressive-looking numbers.
Phoebe’s recognition as a Leader of the Year reflects her dedication to ethical, strategic PR and to building a workplace where people and clients genuinely thrive. Phoebe’s leadership philosophy has always been “to leave people and places better than you found them” – a belief that sits at the heart of everything Pure does, including the workplace culture we’re so proud of and the client impact we work so hard to achieve.
The Golden Target Awards always remind us of the powerful work being done across the industry, and this year we were so proud to stand among the outstanding winners and nominees.
As our team continues to refine our craft, elevate our clients, and champion meaningful PR, we’re excited for what comes next – both for our team and for the industry we’re so proud to be part of.
You can view the full list of Golden Target Award winners here.
