Stories are powerful
When told well, stories can capture our imagination, compel us to act, create empathy, and make things real in a way that cold, hard facts cannot.
Story-telling is not limited to children’s books, it can used in your business.
Do great products and businesses really need marketing?
The days of “create a product that is so good that it will market itself” are gone. As are the days of “create a website with information about your business and sales pitches about your offerings, and the web visitors and sales will just come”.
Do great products and businesses really need marketing? Read More
The power of enthusiasm
Can you think of one successful business owner who is not passionate about their business and what it offers?
Business owners who are obsessed with what they do have a contagious enthusiasm that automatically benefits their business and sets them apart from their competition.
Your business news-stand
You are the face of your business and your staff and customers are news-stands that talk about your business.
New research provides insights into small business
This year I coordinated the Vodafone SMB Index, a national survey of over 1,000 Australian small-to-medium business (SMB) owners, which produced some interesting and encouraging insights into small businesses in Australia.
The Index found that Australia is a nation of ambitious entrepreneurs and successful young start-ups (most Australian entrepreneurs are small business owners).
People are talking about you
No matter what kind of company you have, your customers are having conversations about your products and practices.
Part Two: Abandon the spam approach, and save money
Thinking about changing your approach to focus on niche groups?
Part Two: Abandon the spam approach, and save money Read More
Part One: Abandon the spam approach, and save money
If you are still selling products to the masses in this era of the niche and choice, you are missing out on the opportunity to do more with less – something that is very important to a small business.
Part One: Abandon the spam approach, and save money Read More
Get small but think big
As a small business owner, you have countless tools available to you and you can do many things that big businesses find hard to do.