What not to post on Twitter, #AusGov edition
A tweet by the government’s Department of Industry, Sciences and Resources (DISER) is a cautionary tale on the overly casual use of social media.
What not to post on Twitter, #AusGov edition Read More
A tweet by the government’s Department of Industry, Sciences and Resources (DISER) is a cautionary tale on the overly casual use of social media.
What not to post on Twitter, #AusGov edition Read More
No one ad is going to ‘seal the deal’ where it matters, and brands need to instead focus on both consideration and conversion simultaneously. That’s according to Lion CMO Anubha Sahasrabuddhe.
‘No one ad is going to shift volume’: Why marketing is a long-haul game Read More
Not all brands can get away with fun. Is April Fools’ Day for you?
What type of businesses are best suited to April Fools’ Day? Read More
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
PR is not just for huge corporations – it’s for every business Read More
Buzzwords have long been the language of the workplace. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way in to our inboxes, and we need to stop.
During my time running my own PR firm, I’ve met more than my fair share of business leaders who simply don’t want to promote themselves, for many varied reasons. Here are some tried and tested strategies to put your best foot forward.
Why selling yourself is not selling out Read More
Communication is key. But never has this phrase run truer than in a global pandemic.
Here’s what a COVID Safe communications strategy looks like Read More
Sabri Suby is a serial entrepreneur and the founder of Australia’s fastest growing digital marketing agency, King Kong. Here’s how he has successfully built a team of 61 specialists now achieving $20million+ in total revenue (year to date).
How to be one of Australia’s fastest growing businesses Read More
Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. Your customer’s experience is determined by the details as much as your delivery of promises, and that can be the difference between you and your competitor.
Sense and sensory abilities: creating a customer experience Read More
‘Going to the dentist’ never tops the list of people’s favourite things to do, but Dr David Hills at least wants to take the pain away from the process.
How good customer service cures dentist dread Read More