You can have the greatest product or service but if no one is buying it, you won’t be in business for very long. Here are some of the most common ways businesses are losing money through poor sales service.
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
Setting expectations early on in a business transaction is critical. It’s not just about letting the customer know what they can expect for their money, it’s also about giving them peace of mind, setting the tone and keeping them informed throughout the entire process.
Read about what a steak shop can teach us about managing expectations…
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.