Finding the essence of your business

Here’s an exercise to help you find the essence of your business by honing in on what it does. This can not only renew your vision for the organisation, but also helps with positioning your business in the market and focusing your branding and marketing campaigns to reduce unnecessary activity.

Creating an emotional appeal for your business

It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions. Either one on its own is like rowing a boat with only one oar.

Great expectations

Setting expectations early on in a business transaction is critical. It’s not just about letting the customer know what they can expect for their money, it’s also about giving them peace of mind, setting the tone and keeping them informed throughout the entire process.

Read about what a steak shop can teach us about managing expectations…