Common pitfalls in making sales
You can have the greatest product or service but if no one is buying it, you won’t be in business for very long. Here are some of the most common ways businesses are losing money through poor sales service.
Marketing
5 communication tactics to improve customer experience – Part 2
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
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5 communication tactics to improve customer experience – Part 1
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
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How to make the most of your existing clients – Part 2
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
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How to make the most of your existing clients – Part 1
Here are four ways to maximise your profits by investing in your returning customers.
How to make the most of your existing clients – Part 1 Read More
Finding the essence of your business
Here’s an exercise to help you find the essence of your business by honing in on what it does. This can not only renew your vision for the organisation, but also helps with positioning your business in the market and focusing your branding and marketing campaigns to reduce unnecessary activity.
Every business is a constant marketer
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
Creating an emotional appeal for your business
It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions. Either one on its own is like rowing a boat with only one oar.
Great expectations
Setting expectations early on in a business transaction is critical. It’s not just about letting the customer know what they can expect for their money, it’s also about giving them peace of mind, setting the tone and keeping them informed throughout the entire process.
Read about what a steak shop can teach us about managing expectations…
This is the story of a successful business
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.