How to make the most of your existing clients – Part 1
Here are four ways to maximise your profits by investing in your returning customers.
How to make the most of your existing clients – Part 1 Read More
Here are four ways to maximise your profits by investing in your returning customers.
How to make the most of your existing clients – Part 1 Read More
Here’s an exercise to help you find the essence of your business by honing in on what it does. This can not only renew your vision for the organisation, but also helps with focusing your branding and marketing campaigns.
Finding the essence of your business Read More
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
Every business is a constant marketer Read More
It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions.
Creating an emotional appeal for your business Read More
Setting expectations early on in a business transaction is critical. It’s not just about letting the customer know what they can expect for their money, it’s also about giving them peace of mind. Here’s what a steak shop can teach us about managing expectations…
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.
This is the story of a successful business Read More
It is much more effective to target specialised markets and individuals with common interests, than it is to take what I like to call, the ‘spam approach’ or to ‘spray and pray’.
Go direct to your customer to make your marketing more effective Read More
Facebook has announced a new feature that will allow you to increase interaction with your Facebook page through your blog and website. The new Facebook plug-in makes embedded posts possible, so that you can easily add public posts to your blog and/or website.
How small business can take advantage of Facebook’s latest feature: Embedded Posts Read More
We have surveyed some of Australia’s successful small business owners and asked them for their best advice. In this final instalment of the six-part series, our experts share two lessons that they learned along the way, so that you can learn from their experience.
Small business lessons from successful business owners: Part 6 Read More
In a growth period, a small business will suffer if there is a lack of consistency, systems, processes, outsourcing and customer care. If you do not have these areas under control your workload will not be sustainable and you will not encourage long-term growth.
Brace yourself for growth in the new year Read More