You can have the greatest product or service but if no one is buying it, you won’t be in business for very long. Here are some of the most common ways businesses are losing money through poor sales service.
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Feedback is important for small businesses. You need to know what you’re doing well so you can give yourself a big pat on the back, but you also need to know what you’re not getting right so you can make positive changes to the way you do business.
But how can you get helpful feedback without it being expensive or awkward?
My husband and I recently stayed at a beautiful resort at Palm Cove (about 30min drive north of Cairns in North Queensland). Even though I was on holiday I could not help but see the resort as a great marketing case study of a business that under-sells itself but understands that little gestures can mean a lot to a customer.
“The key is to get to know your ideal customers and work out how to best reach them in many different ways.”
That’s how the previous post ended, and this post is going to show you one of the ways to do that.
When marketing your business you are ultimately asking them to do business with you. You are virtually approaching strangers and asking them for their money.
With this in mind, you cannot assume that because people see an advertisement for your business that they are going to part with their money and give it to you.