How to get quality feedback from your customers – without spending lots of $

Feedback is important for small businesses. You need to know what you’re doing well so you can give yourself a big pat on the back, but you also need to know what you’re not getting right so you can make positive changes to the way you do business.

But how can you get helpful feedback without it being expensive or awkward?

What your business can learn from a holiday resort

My husband and I recently stayed at a beautiful resort at Palm Cove (about 30min drive north of Cairns in North Queensland). Even though I was on holiday I could not help but see the resort as a great marketing case study of a business that under-sells itself but understands that little gestures can mean a lot to a customer.

How to compel people to do business with you

When marketing your business you are ultimately asking them to do business with you. You are virtually approaching strangers and asking them for their money.

With this in mind, you cannot assume that because people see an advertisement for your business that they are going to part with their money and give it to you.

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