How can you give a media interview that resemble a bad political interview?
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?
You went into business because you were good at X, so why are you spending most of your time doing something else? What strengths are you currently underusing?