How to avoid looking like a bad politician in media interviews
How can you give a media interview that resemble a bad political interview?
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Reputation
Media coverage: are you missing out?
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Best dressed, first in: Why appearances matter in business
Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.
Is the Gillette controversy good for sales?
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
How PR differs between not-for-profits and businesses
PR is frequently viewed as a service for big businesses, but there are many ways in which it can help NFPs. This often looks different compared to the way PR operates for business, but in the end the main objective is the same: PR can help any organisation build and maintain a good reputation.
“Is it too late now to say sorry?”
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
Who wins the PR-off? Burger King or McDonald’s?
Just how clever is Burger King’s McWhopper PR campaign, and what PR moves are available to McDonald’s?
The cost of business integrity is priceless
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?
Turning your strengths into business assets
You went into business because you were good at X, so why are you spending most of your time doing something else? What strengths are you currently underusing?
6 mistakes businesses make that prevent PR success – Part Two
Part Two – Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?
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