Only a small proportion of those with the label of ‘thought leader’ are actually doing it well. So if you’re ready to provide some truly useful guidance to your industry and potential clients, these five strategies should set you in the right direction.
Five strategies for becoming a thought leader in your industry Read More
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
Why telling the world about your wins isn’t arrogant: Podcast Read More
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
The most important thing to remember in a media interview is to stay ‘on message’. This is harder than it sounds.
How to stay calm and on message in a media interview Read More
How can you give a media interview that resemble a bad political interview?
How to avoid looking like a bad politician in media interviews Read More
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
PR is frequently viewed as a service for big businesses, but there are many ways in which it can help NFPs. This often looks different compared to the way PR operates for business, but in the end the main objective is the same: PR can help any organisation build and maintain a good reputation.
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”