As a fully remote PR agency, working from home is made even better thanks to our pet friends. Here’s how the pets of Pure help us to succeed!
Always seeing other brands with amazing stories in the media? Wanting to find out how you can achieve the same results for your company? Pure PR founder Phoebe Netto shares with us how to create exciting and meaningful content that gets your business’ name out there.
It can be tricky to constantly come up with fresh and exciting content, and even trickier when the news cycle is unpredictable. Here are five ways to plan your content so that an unpredictable news cycle is not a problem.
I am very grateful to be working with clients and a team who bring their best, who bring care, compassion, brilliance and experience to what they do – because they are the difference between good and great.
Agencies across Australia are suffering from a new strain of disingenuous self-promotion that’s threatening to send potential clients running for the hills: trying to sound bigger than they really are.
True or false? PR is an expensive luxury reserved for giant corps. False! PR is an essential function for any size business wanting to grow. Find out how…
In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance. Here are three ways they can do just that.
During my time running my own PR firm, I’ve met more than my fair share of business leaders who simply don’t want to promote themselves, for many varied reasons. Here are some tried and tested strategies to put your best foot forward.
Communication is key. But never has this phrase run truer than in a global pandemic.
The PR industry itself is generally divided into two camps: those who believe the press release is dead, and those who still love it. As with many things in life, the reality is more likely somewhere in the middle.