Tonight the federal government is releasing its budget. This is their plan for how they will collect and spend money in the coming financial year.
You might think the Federal Budget has little relevance to your business or industry body, but that couldn’t be further from the truth. Not only do the proposed funding, budget cuts, and regulatory changes in the Federal Budget have an impact on your industry and your business, but every business and industry body has the opportunity to make informed comments about it to the media – even if you didn’t make a submission to the government.
Not only can this be a powerful way to influence change, but it can land you impressive media coverage that positions you as a leading authority in business or your industry.
By matching client expertise with the Federal Budget, Pure Public Relations has taken relatively unknown businesses and industry bodies and made them widely quoted, go-to experts for the media.
Leveraging the news cycle around the Federal Budget to have our client’s expertise and commentary featured in major news reporting is a method that Pure Public Relations has mastered. And this often overlooked approach offers a brilliant shortcut to achieving impactful media coverage.
It isn’t for the faint of heart, because you need to be highly informed, use bold language, be constructive, add value, share insights, and above all, be lightning fast. In addition to pre-budget commentary, we send our client’s comments to the media from 8:30 pm to 10:30 pm on the night of the Federal Budget speech and are organising interviews the next day – sometimes starting at 6 am.
In addition to media opportunities, consider if there is an opportunity to communicate your assessment, advice, and reaction in other ways. This can be done through member communication, thought leadership on social media, opinion pieces and advice articles to be published in the media, and content on your website.
If you want to leverage the budget announcement to benefit your business or industry, get in touch with Pure Public Relations today!
