At the tender age of 20, Benjamin Franklin identified 13 desirable traits that he called ‘virtues’ and put these to practice so they would become part of his ongoing behaviour. Here’s how you can use his brilliantly simple method…
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Public relations is the management of communications between an organisation and the public to enhance the organisation’s reputation. But there’s more to it than that.
When done right, outsourcing can help gear up your business to be more productive and profitable, but how do you know if and when you should do it? Here are four questions you should consider before you outsource.
Having one of those days when you can’t remember why you started your business and became your own boss? Here’s why nothing beats running your own business.
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
Deciding to start your own small business is a big move. Here are seven key questions to ask yourself before committing to make the move.