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By giving your customers too many options and choice, you may be losing sales. Photo of man choosing fresh produce options, used in blog post by Good Business Consulting about how small businesses can create the right options that lead to purchases.

Why options can be detours off the long and narrow road of success

5 clever ways to increase profits and retain customers

Post-it notes and pen used to brainstorm types of media outlets to include on a PR media list. This article from Good Business Consulting gives you guidelines for identifying which media to target.

How to identify the best media targets

More PR and Marketing Fails

Sorry, not sorry. When and how a business should apologise.

Men's dress shoe with gold feature, is a feature product for a small or medium sized business, but it is not likely to be a high quantity seller. Used in blog post by Good Business Consulting advising on stock management that benefits cashflow.

Better stock management improves your cash flow

Example of poor marketing and PR campaign by Woolworths based on aligning an organisation with an event and cause of note, as part of blog post by Good Business Consulting.

Why linking current events to marketing is a risky business

Fail text mark image used in blog post containing a compilation of PR and Marketing campaigns that are deemed epic failures by Good Business Consulting, a PR firm in Sydney, Australia.

PR and Marketing Epic Fails

Selecting the right media target is crucial to giving you the best opportunity for media coverage. This photo of a pile of magazines is part of a blog post by Good Business Consulting, a boutique PR agency with clients in Sydney, Melbourne and other parts of Australia.

Part Two: Wooing media targets through compelling business stories

Photo of a couple reading media outlets on the couch. This image is used in a blog post by Good Business Consulting, a PR firm in Sydney, with advice on how to woo media targets with your more compelling business stories.

Part One: Wooing media targets through compelling business stories

Apps that can be used to boost your productivity. Phoebe Netto, Managing Director of Good Business Consulting, a boutique PR agency for small and medium sized businesses in Sydney and Melbourne, shares her top productivity apps that make a huge difference to her and her business.

Getting ‘appy: great productivity apps you should try

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