When big businesses are tasked with increasing their profit margins, one of the quickest ways they create an increase is by cutting costs. However, many small businesses don’t have much fat to trim. So here are five ways you can increase profits and retain customers while keeping costs low.
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Understanding PR series, Part 4: The agent-client relationship Read More
You can have the greatest product or service but if no one is buying it, you won’t be in business for very long. Here are some of the most common ways businesses are losing money through poor sales service.
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
5 communication tactics to improve customer experience – Part 2 Read More
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
5 communication tactics to improve customer experience – Part 1 Read More
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
How to make the most of your existing clients – Part 2 Read More
Here are four ways to maximise your profits by investing in your returning customers.
How to make the most of your existing clients – Part 1 Read More
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions. Either one on its own is like rowing a boat with only one oar.