Using PR to Grow Your Business
If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth, including public relations (PR). In this guide, …
If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth, including public relations (PR). In this guide, …
Stick this list on your computer, fridge, forehead, or somewhere else where you won’t be able to miss it. It could save your name and/or your business!
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
So you have access to a media database, what now? With a great contact list comes great responsibility.
Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.
Here’s your official guide on how to annoy a journalist and obliterate your PR chances.
How to annoy journalists and obliterate your chances of media coverage Read More
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Understanding PR series, Part 3: Myths about a public relations strategy Read More
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
Could media training actually be bad for business? Read More
It is not at all unusual for journalists to receive more than 50 (and often hundreds of) emails a day from people who want to get their story heard – that is, from people just like you! This means that it’s imperative that you know how to draft an email to a journalist that will actually get read.