Using PR to Grow Your Business
If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth, including public relations (PR). In this guide, …
journalist
The DOs and DON’Ts of media interviews
Stick this list on your computer, fridge, forehead, or somewhere else where you won’t be able to miss it. It could save your name and/or your business!
How to stay calm and on message in a media interview
The most important thing to remember in a media interview is to stay ‘on message’. This is harder than it sounds.
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You have my word: the sound bite culture
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
Why media databases are not for everyone
So you have access to a media database, what now? With a great contact list comes great responsibility.
Insane media relations
Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.
How to annoy journalists and obliterate your chances of media coverage
Here’s your official guide on how to annoy a journalist and obliterate your PR chances.
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Understanding PR series, Part 3: Myths about a public relations strategy
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Understanding PR series, Part 3: Myths about a public relations strategy Read More
Could media training actually be bad for business?
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
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Part 5: Getting media savvy – How do you pitch a story idea to a journalist via email?
It is not at all unusual for journalists to receive more than 50 (and often hundreds of) emails a day from people who want to get their story heard – that is, from people just like you! This means that it’s imperative that you know how to draft an email to a journalist that will actually get read.