If you want to grow your business, there are several marketing options on hand for both short-term and long-term growth. Here’s how you can earn some publicity for you and your brand.
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
So you have access to a media database, what now? With a great contact list comes great responsibility.
Here’s your official guide on how to annoy a journalist and obliterate your PR chances.
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
It is not at all unusual for journalists to receive more than 50 (and often hundreds of) emails a day from people who want to get their story heard – that is, from people just like you! Give your pitch the best chance at being heard with these tips!